The complex system of visual identification promoting formation of favorable image of the company and strengthening efficiency of advertising contacts to consumers, raising trust of the partners, promoting growth of reputation of the company in the market.
Design: forms, cards, envelopes, folders, fax messages, modular grids of a leaflet, the booklet, the catalogue, patterns of presentations, advertising blocks.
Accommodation of the order for development of firm style: the recommended order of actions
Let's try to formulate briefly the order of your basic actions at accommodation of the order for development of firm style.
1. Specification of the budget and terms of execution(performance) of the project at your management(manual)
2. Preliminary search of executors
3. Personal contact with executors and drawing up of blinkers - sheet of executors
4. Examination of the name of your company for an opportunity of his(its) registration as verbal trade mark
5. Drawing up of the technical project (creative brif )
6. The organization of a meeting of the best executors with your management(manual).
7. A final choice of the executor
8. Signing the contract on development of firm style
9. Transfer of advance payment under the contract (30-80 %)
10. Consideration of outline variants of a trade mark
11. The statement of a trade mark and his(its) preliminary expert examination
12. Consideration of outline variants of elements of firm style
13. The statement of the design - project of firm style
14. Transfer of final payment under the contract
15. Reception of files on CD ROM and brand-book from the executor, signing of the certificate(act) of acceptance
16. Submission of a trade mark (trade mark) on official registration
17. Introduction of firm style during a daily life of your company
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