Brand-consalting

The analysis of a target audience and the competitive environment

• Definition of unique properties, rational and emotional advantages of a product or service
• The concept and positioning of the trade mark
• Development of phonetics of the trade mark and checking
• Development schedules of the trade mark
• Creation of firm style and design of packing
• Development of strategy advertising and PR-supports of the trade mark
• Realization creative advertising and PR-campaigns with the purpose of support of the trade mark and transformation into a brand

Development of trade marks

• Development of the concept of image of the trade mark
• Development of the phoneme reflecting properties and advantages of the trade mark
• Testing and updating of the phonetic decision
• Check of a phoneme on patent
• Development of the graphic, color and font decision of the trade mark
• Testing of the graphic decision
• Registration of the trade mark (trade mark) under the order of the client

Creation of a complex of firm style

• Design of a complex of corporate identification: forms, cards, envelopes, folders, fax messages
• Design of firm style: modular grids of a leaflet, the booklet, the catalogue, patterns of presentations, advertising blocks
• Creation Brand Book – books of corporate specifications of use of elements of firm style

Creative and design of packing

• The analysis of a target audience and the competitive environment
• Creation of the concept of packing and the creative decision
• Design of packing
• Testing and updating of design
• Design of POS-materials

Advertising campaigns and polygraphy

• Creative of an advertising campaign
• Choice of advertising channels and advertising carriers
• Media planning
• Design
• Carrying out of BTL-actions
• Design and advertising maintenance of exhibition stands
• Formation and support of polygraphic orders
  

PR campaigns

• External communications
• The analysis of the competitive environment
• The analysis of a target audience and rating of opinion of an audience
• Development of PR-campaign
• Preparation of materials for mass-media
• The organization of press conferences and actions
• Intracorporate communications
• The analysis of an internal situation in the company
• Development of the plan of PR-actions
• Support of intracorporate communications

Creative of souvenir production

• Development of the concept of unique corporate souvenirs
• Design and industrial decisions
• Selection of the manufacturer
• Architectural supervision of execution(performance)